SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

Campaigns rarely fail in obvious ways. Most begin with a promising lift: Engagement is high, click-through rates spike, and the media plan is working as expected. But within a matter of days, the ...

Ads: Brikman's Hummus Republic campaign in Los Angeles. Las Vegas boutique ad agency Brikman Advertising last month made its first expansion with a new outpost in West Hollywood. “I’m thrilled to ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

As consumers grow weary of polished corporate messaging, agencies are turning to creators and influencers for greater credibility. Brave Group's Robyn Jones on influencers As advertising budgets come ...

WiT Group has been recognized by the Charlotte Business Journal as one of the area’s largest digital advertising and ...

St. John, a Jacksonville-based independent advertising agency, has been named to Ad Age’s 2026 Best Places to Work list for ...