Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

Every World Cup has its big marketing storyline, and this year it’s playing out between two sportswear giants almost as ...

Adidas is coming full force for the World Cup. On Thursday, the athletic company released their cinematic "Backyard Legends" campaign for the tournament. The five-minute spot features a whole galaxy ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Adidas released its official World Cup 2026 campaign film “Backyard Legends“ today to build up to the tournament in the United States, Canada and Mexico. The five-minute ad is built around a street ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. TOPSHOT - French-US actor Timothee Chalamet attends the 83rd annual Golden Globe Awards at ...

The style was seen on Benito's feet in Adidas' World Cup ad.