According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...

The Elite program is part of a broader effort to appoint nearly 1,700 new agency owners over the next year. The company said ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

The recent slew of disappointing Agency holding company results has led to much debate about what’s driving the apparent widespread slowdown in agency growth. Now, I’ve seen lots of excuses thrown out ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

Learn about Netalico's partnership model and how proactive growth agencies help eCommerce brands scale. Strategic guidance, continuous optimization, and business-focused consulting.

Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...