JD Supra

Joint FDA/HHS Initiative Targeting Direct-to-Consumer Pharmaceutical Advertising Garners Much Attention, but Legal Basis and Likely Impact Are Unclear

On September 9, 2025, the Department of Health and Human Services (HHS) and Food and Drug Administration (FDA) announced a new initiative to close what the agencies describe as a “loophole” in ...
Yahoo

Drug company ads are easy to blame for misleading patients and raising costs, but research shows they do help patients get needed treatment

Add Yahoo as a preferred source to see more of our stories on Google. The United States is one of just two countries where drugmakers can advertise directly to patients. BrianAJackson/iStock via Getty ...
Health Affairs

What Do We Know About Direct-To-Consumer Advertising Of Prescription Drugs?:

Two papers, by Joel Weissman and colleagues and by Robert Dubois, add to our limited knowledge of the effects of direct-to-consumer (DTC) advertising of prescription drugs. Their results reinforce the ...
JD Supra

As FDA Cracks Down on Direct-to-Consumer and Social Media Ads, Pharma Companies Should Prepare

On Sept. 9, 2025, the U.S. Department of Health and Human Services and the Food and Drug Administration jointly announced a crackdown on deceptive direct-to-consumer (DTC) pharmaceutical advertising, ...
Hosted on MSN

Trump signs order to crack down on prescription drug advertising

The Trump administration is planning to ramp up oversight and enforcement of direct-to-consumer prescription drug advertising, but will stop short of an outright ban. President Trump on Tuesday signed ...
Hosted on MSN

Trump aims to curb direct-to-consumer ads for drugs. Hims & Hers Health could be targeted.

President Donald Trump’s administration on Tuesday rolled out a memorandum aimed at limiting direct-to-consumer advertising for pharmaceuticals, with one senior administration official indicating that ...
Medical Xpress

Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but OTC ads fall short

A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the same time ...
Medical Xpress

Q&A: Prescription drug ads are everywhere. Is the 'ask your doctor' era over?

It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that includes a lengthy list of side effects and a prompt to speak with a doctor. And ...
Forbes

HHS Is Driving A Paradigm Change Through The Pharmaceutical Industry. What It May Mean For Consumers

There's something for every illness. Photo of shelves stocked with various medicinal products in a pharmacy. Last month the Trump Administration announced sweeping changes to the decades old rules ...
Health Affairs

Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising:

We surveyed a national sample of 643 physicians on events associated with visits during which patients discussed an advertised drug. Physicians perceived improved communication and education but also ...
EurekAlert!

New study shows ads for prescription smoking cessation drugs help reduce smoking rates, but OTC ads fall short

CATONSVILLE, MD, Oct. 21, 2025 – A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs ...