Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Pharmaceutical companies spent more money on DTC advertising when medical research found that the drug was less effective.

Industry practitioners and social scientists throughout the world have long sought to determine the effectiveness of advertising in this multi-billion dollar industry. Industry practitioners and ...

Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on ...

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...