Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

On the popular social media app TikTok, teenagers are sharing videos of school-issued Chromebooks spewing smoke. It's called the "Chromebook challenge" online, where teens jam small objects, like ...

A TikTok video is going viral on social media, in which a man entered a water tank headfirst for a challenge. As he entered the tank on TikTok live, he quickly started thrashing around and eventually ...

A TikTok trend from a few years back has resurfaced with countless creators poking fun at its execution. The trend, known as the "Bugatti Challenge," features people sitting on the floor, pretending ...

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TikTok is the latest social media platform to go viral. How hard is it to gain followers and likes, especially when starting ...

Firefighters and school districts in Colorado are warning about a potentially dangerous TikTok challenge that has gone viral. In these challenges, students are putting metal or pencil lead into the ...

TikTok is one of the best platforms in terms of audience engagement and virality. Finding achievement on a platform as big as TikTok is a really tough nut to crack, and can prove tough for ...

In an age where TikTok trends can turn anyone into an overnight sensation, even the most seasoned stars are joining the fun — and Ludacris is no exception. The Grammy-winning rapper, actor, and ...

TikTok has redefined music discovery, turning short video clips into viral hitmakers and launching unknown artists into stardom overnight. TikTok has become a powerful tool in the evolving terrain of ...