The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...

Imagine a patient in your area searching online for a healthcare provider. Will they find your practice, or will they choose a competitor? With 70,000 health-related searches every minute, a strong ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...