Fitness offers the largest sport in the world and Hyrox—a mass participation event that mixes running with functional movements in a race format—is growing at record rates. Puma is now on board as the ...

Add Yahoo as a preferred source to see more of our stories on Google. Puma announced its partnership with Hyrox in June 2024, becoming the fitness race’s official apparel and footwear partner. To ...

Recently, I found myself immersed in The Sneaker Wars, a compelling documentary on Disney+ that chronicles the rivalry between Adidas and Puma, two giants born in the same small German town of ...

Until 2030, Puma is delighted to announce its partnership with global fitness event, Hyrox. (Picture: Nicole Malonnek/Puma/Hyrox/Metro) Metro journalists select and ...

HYROX competition is forcing a shift in how gear is built. PUMA is doubling down on that shift with an exclusive title partnership locked in through 2030, introducing the Deviate NITRO Elite HYROX ...

In case you haven’t heard, there’s a new fitness craze called Hyrox — and it’s designed to be one of the most intense competitions out there. The Crossfit-adjacent fitness race is equal parts ...

For my first Hyrox I ran in a pair of old Adidas runners. They were fine; they did the job, but they certainly weren’t tailored for the task at hand. Given the rise of Hyrox, where races all over the ...