Even when short on cash, some consumers will see something outside of their budget and think, "I deserve it." This might be used to excuse getting an extra cookie at a bakery, or a brand new car.

As a coach, I hear the word deserve on a regular basis: "I don’t know if I deserve this role." "I feel uncomfortable taking the credit—like I don’t deserve it." Less often but just as telling: "After ...

Wonder Land: With social media platforms like Facebook and Instagram, we have democratized neurosis. Images: Getty Images/Walt Disney via Everett Collection Composite: Mark Kelly Everyone seems to ...

I don't know what I did to deserve your love. You shower me in kindness, envelop me in affection, and douse me in love. You cherish me wholeheartedly, accepting every weathered piece of my soul ...

“I don’t restrict because I want to. I restrict because I deserve it.” This sentiment has been shared with me by dozens of clients over the years, and not only in the context of caloric restriction, ...