The campaign aimed at Gen Z is anchored on an Exspeedia digital hub for tracking the streamer’s journeys and easily booking trips. Expedia is betting bigger on creator-led marketing through the ...

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions ...

Streamer IShowSpeed (real name Darren Jason Watkins Jr.) is collaborating with live-action One Piece co-showrunner Matt Owens on a new anime series. Variety reports the project is in the works at Big ...