From a media landscape perspective, I am marking 2024 an “incomplete”. After anticipating a year of media sector consolidation, ad growth across most domestic media platforms and action on consumer ...

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit. No, not that one. The one that’s described the traditional buying journey in B2B marketing for ...