As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in ...

Brands are shifting from one-off summer giveaways to reusable promotional products that deliver long-term visibility ...

We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

Whether you realize it or not, promotional products play a huge part in our daily lives. Maybe it’s the pen at the bank we used to sign a form. Maybe it’s the little stress ball we clutch during ...

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...