After the snack food giant reported its fourth quarter earnings, PepsiCo (PEP) chairman and CEO Ramon Laguarta sits down with ...

The burden of taxes can effect how a specific product will do in the marketplace. Tax incidence shows the effect a tax will have on the seller of the product and the consumer. Governments also can ...

Price elasticity measures how demand changes with price adjustments; key for investment decisions. Investors should focus on companies developing inelastic products for greater pricing power.

Finding the right price for your goods and services is essential to maximizing your revenues, and one of the key factors in making this determination entails using price elasticity to predict marginal ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Price elasticity has occupied a prime spot in marketing theory for a long time now, in part because its simplicity and elegance are so appealing. It is comforting to recall the basic principle from ...

Steven Nickolas is a writer and has 10+ years of experience working as a consultant to retail and institutional investors. Robert Kelly is managing director of XTS Energy LLC, and has more than three ...

I met the upper boundaries of my Apple iPad price range over the weekend via a simple conversation at Best Buy. The chat went like this: Me: Any 16GB iPads left. Best Buy rep: No they went fast. All ...

Price elasticity of demand is a crucial concept in investing. It helps investors understand whether a company has pricing power or not. Can it increase profits by raising prices, leading to increased ...