The life cycle of a product or service can be divided into four stages: introduction, growth, maturity, and decline. Each stage requires different marketing strategies to maximize the potential of the ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Seismic shifts in buying group behavior and business dynamics are causing havoc for frontline B2B marketing teams, which would now benefit greatly from a new strategy called revenue life cycle ...