I thought 600 rubber bands would be more than enough to keep my eight-year-old busy this summer making the modern-day version of friendship bracelets with her new Rainbow Loom. If you don't know what ...

I’ll never forget the day my son asked me for a Rainbow Loom. I picked him up from his after school program and he began rattling off non-stop about why he had to have a Rainbow Loom and how it would ...

I was cleaning out a junk drawer in my childhood bedroom when I found something surprising: a clear plastic bag filled with teal rubber bands, all about 1/4 inch in diameter, with the brand name, ...

"My daughter, Stella, has become an avid fan of making the rubber band bracelets. She recently started selling her bracelets and even some dog collars to family, friends and neighbors to raise money ...

The Rainbow Loom is the latest toy craze, and the rubber bracelets made with it are showing up on powerful men--everyone from Governor Chris Christie to talk show host Jimmy Kimmel, who say they can't ...