Jon Hamm reflects on his Ritz Super Bowl commercial and explains why Don Draper from Mad Men would have respected it—even if he wouldn’t have made it himself. (Exclusive) Jon Hamm stars in the 2026 ...

Ritz is among the Super Bowl advertisers relying on a broader group of celebrities to capture attention, rather than placing the burden of success on a single personality. Others are testing similar ...

Ritz Crackers is setting a playful tone ahead of Super Bowl LX with a teaser titled “Shell Phone,” starring Bowen Yang. The spot finds Yang lounging in a beach chair, chatting away on a seashell like ...

Ritz is further broadening its image beyond a wholesome snack platter cracker with its second Super Bowl campaign. The Mondelēz International brand is returning to the big game with a 30-second ad ...