Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

Getting sales and marketing to align is a major feat. There’s often tremendous tension between the two groups, and in a down market, that tension only grows. CEOs who establish a partnership-winning ...

It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

Countless research papers, industry leaders and the media have reported on the importance of a strong bond between sales and marketing teams. As similar disciplines with shared business objectives, it ...

Following the CIM report at the end of the 2011, everyone has started talking about the business benefits of sales and marketing taking a more joined up approach. In theory it sounds obvious that ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.