When done properly, storytelling for business can entice your audience and demonstrate the need for your offerings. A good story can evoke emotion, drawing in customers and making them curious about ...

Every leader knows storytelling can be a powerful tool. But what kinds of narratives are most effective? That depends on what you’re trying to achieve. Here are three types of stories you can use — ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

In today’s tech-savvy society, people are increasingly jumping from one stimulus to the next to quench their thirst for entertainment and to help with decision-making. But in the low attention span, ...

Storytelling is not something we do. Storytellers are who we are. That’s how I opened my Harvard course on storytelling and presentation skills. Since the students enrolled in the executive education ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Reaching audiences and earning their trust is getting tougher as digital content creation accelerates. But honing your brand’s storytelling chops can make it easier. Storytelling is more than a ...

Creating a captivating story involves a delicate balance of creativity and technique. Antonya Nelson’s nine-step guide offers a structured approach to storytelling, allowing writers to craft ...

Presenting overly technical, scientific information to a non-technical audience requires a number of skills. Hannah Cook (MBP '25) discovered one of those skills is something that is not often ...

Have you heard about the one about the lion of Heysham, or the fascinating story of Ivy who fished at Sunderland Point and fed the people, or what about the creation of the John O’Gaunt car and the ...