We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

Mark Zuckerberg’s “Twitter killer” app is poised for the kill. Threads — which launched in 2023 as Zuckerberg sought to directly compete with his longtime rival Elon Musk — moved within striking ...

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

More than 100 million users have joined Meta’s new Threads platform, a feat the Twitter rival has achieved in less than five days, making the Twitter competitor the fastest-growing online platform in ...

A week after Instagram head Adam Mosseri said the company’s new Threads app will not “amplify news,” saying it’s too risky for the young X competitor, the exec is now saying that one of the app’s more ...

Threads, the text-based social network that Meta recently launched as part of Instagram, is finally on the web. Earlier this week, Meta chief executive Mark Zuckerberg shared that Threads for the web ...

Meta’s Threads app is leaning into impermanence. Starting Monday, the platform is rolling out “ghost posts,” a new post format for sharing fleeting thoughts that automatically disappear after 24 hours ...

Don't panic if your Threads profile is looking a little more sparse than you remember. Meta's Twitter / X competitor has added a new reposts tab, separating users' original posts and ones they've ...

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...