TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets. TikTok is making a major push into search advertising, even as ...

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior. TikTok is positioning its Search Ads Campaign, which launched ...

TikTok unveiled a host of features designed to increase the app’s appeal to advertisers at its fifth annual TikTok World product summit earlier this week, according to a company blog post. New ...

TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to ...