TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s ...

Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...

Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both the discovery and booking phases, the app is introducing Travel ...

Key stat: US travel industry digital ad spend will grow by 8.9% this year and 7.9% next year, per our forecast, representing a slow down after years of double-digit growth. Beyond the chart: Digital ...

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...

Super Bowl Sunday is widely regarded as one of the biggest opportunities for brands to showcase their products on television. With the Financial Times reporting that some brands are paying over $10 ...

Google announced it has expanded Search campaigns for Travel to an open beta for the Things to Do and Events verticals. This brings you Search and AI Max features for those types of campaigns. Google ...

After a record-breaking 115.1 million viewers tuned in for last year's Super Bowl, companies across all industries, including travel, are putting up big bucks—$7 million for 30 seconds of air time to ...

This is the first time that the public can see Google testing ads for the future of AI-generated search results. Google is now placing ads for travel companies within the search results of some ...

Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel advertisers to show more detailed information. The feature can display hotel details, pricing, dates, ratings, and images in ...

Key stat: US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast. TMN ad spend will grow by 29.1% this year, ...