A popular beauty brand’s five-year relationship with one of the nation’s largest chains is expected to end next month.

The change is coming to more than 600 stores this fall, and it's not what most shoppers expect.

A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman ...

Target is replacing Ulta shop-in-shops with its Beauty Studio in 600+ stores. What does this mean for you?

Ulta Beauty, Inc. ULTA continued to strengthen its personalization strategy through its Ulta Beauty Rewards loyalty program, ...

Beginning this fall, all Ulta stores within hundreds of Target locations will be replaced by a new concept. Here's what's replacing it. (AP Photo) ...

According to users, the Verizon app kept crashing repeatedly while they tried to claim a Shine reward for a $10 Ulta beauty ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. Graphic by Lauryn Jiles, ...

It’s reported that just 3% of parents change their baby’s name after birth. When it comes to a company’s baby, however, a name is not so precious. Take loyalty (rewards) programs. In 2022, 80% of ...