There are so many ways to manage stress, and picturing places and people that bring you calm is a very effective strategy. Pictures of Peace Research has shown that looking at pictures of greenery ...
In my 20 years of experience, I've seen how data centralization and visualization can support strategic decision making by making complex data from multiple sources clear and easy to interpret. This ...
The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...
Every day, companies, products and media are competing for consumer's attention. We give it away constantly, often without realizing it. While attention is intangible and difficult to quantify, once ...
What do puzzles, gymnastics, writing and using maps all have in common? They all rely on people’s ability to visualize objects as they spin, flip or turn in space, without physically moving them. This ...
A student looks at different images, as eye-tracking technology monitors how she is visualizing the objects. Chris Necuze/FIU, CC BY What do puzzles, gymnastics, writing and using maps all have in ...