If you were born somewhere between 1992 and 1998, don't identify with either end of the current generational war between millennials and Gen Z, wonder if you're too old for TikTok, and still (kind of, ...

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...

WishGarden Herbs, which began marketing its liquid herbal tinctures to the then-counterculture 45 years ago, has launched its largest marketing campaign ever: inviting female “zennials” to “Meet the ...

Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z. “Generation Zennial,” or those born between 1995 and 2005, are considered a microgeneration that ...

Forbes contributors publish independent expert analyses and insights. Jasmine Browley's a Chicago-based writer covering millennials at work. In the shifting landscape of the arts, Black and ...

Financier Ken Costa argues the millennials and Gen-Z generations are unsuited to managing capital because of their left-wing views Collectivist culture: in ‘The 100 Trillion Dollar Wealth Transfer’ ...

In this unconvincing screed, Costa (Strange Kingdom), chairman of the Helios Fairfax private equity group, makes a confused plea for harmony between baby boomers and zennials, his term for millennials ...