Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...

iRobot, the maker of the popular Roomba vacuum cleaner, filed for bankruptcy protection on Dec. 14, saying it would go private after being purchased by its Chinese manufacturer. In a news release on ...

What happens when a company that once defined an industry begins to lose its edge? For years, iRobot’s Roomba was the gold standard in robotic vacuums, a household name synonymous with convenience and ...

iRobot could soon be out of business, the Roomba's creator admitting that there's "substantial doubt about [its] ability to continue as a going concern." It's a drastic fall for the company whose ...