The 1958 Edsel Corsair was supposed to be Ford’s bold new middle-class status symbol, a car that would slot neatly between humble family sedans and aspirational luxury cruisers. Instead, it became a ...

In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...

View post: This Cordless Angle Grinder Is 44% Off at Amazon 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee ...

The 1958 Edsel Corsair arrived as a rolling promise that Detroit could invent an entirely new kind of American family car, with fresh styling, novel technology, and a brand built from scratch. Instead ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...