Add Yahoo as a preferred source to see more of our stories on Google. “The phrase ‘scratches your brain’ is often used to describe a sensation that deeply engages your mind, yields a strong emotional ...

Mosquito bites are itchy and we tend to scratch itchy things. The scratching feels good in the short term but tends to hasten and exacerbate swelling and inflammation. This leads to more scratching ...

Scratch-off tickets are big money for state-run lotteries. Is it the promise of winning big that keeps players in the game? Or is there something else happening in the brain? NOVA is available to ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

Your imagination might feel like a mental replay button, conjuring images, sounds, and sensations from memory - but new research suggests something far more complex is happening behind the scenes.

In a paper just published in Psychological Review, we argue that our imagination sculpts the images we see in our mind’s eye ...

A tiny scratch landed a young girl in the ICU, and shortly after, she was diagnosed with a rare, but dangerous brain infection. This rare case has shocked many, with many wondering if a seemingly ...