Variety

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...
vg247

It’s a Roblox brat summer: Charli XCX is coming to one of Roblox’s biggest games, Dress to Impress - here’s what you need to know

There are two things taking the internet by storm as of late, and that’s Roblox’s dress-up game, Dress to Impress, and Charli XCX’s album of the summer, BRAT. And in a collaboration that nobody saw ...
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Master Roblox growth with creator collabs

Roblox brands and developers are scaling growth through influencer partnerships, UGC collaborations, and platform-specific marketing strategies. By aligning with creator-led storytelling, ...