Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales. The animated film, which ...

Shrek Cereal comes in 12.25-ounce packages for $3.70. Ready to Bake! Cookie Kit with edible magic decorations is available for $3 per kit. Shrek Fruit Snacks come in a 10-ounce pouch box for $2.70.

When a brand ties with a movie property it’s all about entertainment whether the brand is a cereal, a shoe or, in this case, a Hostess donut. Hostess and DreamWorks Animation are in a partnership to ...