The UAE Ministry of Education has prohibited the use of generative artificial intelligence tools for students under the age of 13, as part of new regulations ...

BBDO emerged as the most prolific creative agency at Super Bowl 60, producing the highest number of ads during this year’s Big Game.

Qatar Airways has unveiled its first digital destination, QVerse Island, on the gaming platform Fortnite, allowing users to explore Doha through an immersive ...

Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven ...

As Ramadan approaches, Almarai is once again bringing back its flagship platform, “Appreciate the Blessings,” with a campaign that opts for simplicity over ...

Golin MENA has been appointed as the UAE communications partner for Choithrams, a leading food retailer and distributor in the Middle East, following a ...

The FMCG and Tech & Durables (T&D) markets across the UAE and Saudi Arabia showed resilient but contrasting growth patterns in FY 2025, as consumers ...

Where growth is accelerating also highlights where competition is intensifying. In food delivery, global players like Delivery Hero and Keeta are competing ...

A highlight of the ceremony was a tribute to Najla Semaan Mazboudi, founder and managing director of SpotOn Media Services, the MENA Digital Awards and the ...

Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, marking a new leadership phase for the media ...

Switz Group has teamed up with We Are Social to roll out a two-phase Ramadan campaign that blends youthful energy with emotional tradition, aiming to ...

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a ...