Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. Marketing automation used to mean one thing: set up some ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. With the beach umbrella stored for the winter and the ...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. Oracle today announced more role-based AI ...

The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions. The five biggest challenges facing demand gen marketers include ...

Moving beyond LLMs to AI agents is a heavy lift. We sat down with Salesforce’s Rahul Auradkar to discuss building a data foundation with context. Throughout 2025, no topics seemed to be connected at ...

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. Personalization is often treated like a data problem.

AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. Marketing technology was already evolving at ...

Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works. In MarTech’s “MarTechBot explains it all” feature, we pose a ...

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue. The ...

TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text ...

The 2026 marketing landscape isn’t just shifting; it’s evolving into a more sophisticated, cross-channel conversation. While the “email is dead” crowd continues to be proven wrong, the way consumers ...