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Rising costs, category restrictions and shifting audience habits are driving fewer – but deeper – Olympic campaigns.

OpenAI's test aims to gather early feedback from both users and advertisers to ensure the ads provide value for all parties.

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CBC's opening ceremony coverage reached its highest audience since Sochi 2014.

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FanDuel highlighted one of the Super Bowl’s most unpredictable moments – the coin toss – through its “Flip of Destiny” pop-up ...

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Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...