The tribes are helping people shift to other insurance options and, in some cases, find state programs to cover their premiums.

As with so much of Lilly’s recent advertising work, Wieden+Kennedy’s specific style and tone have helped differentiate its commercials from that of other pharma companies.

Check out this week’s medical marketing news, dealmaking and industry chatter.

Is AstraZeneca on track to meet 2030 revenue target?; CSL CEO Paul McKenzie retires; Epstein files reveal deeper ties to ...

The bill, introduced by Sens. Rick Scott and Kirsten Gillibrand, follows a bipartisan investigation that cited ProPublica’s ...

Lee Maniscalco, former chairman and CEO of Haymarket Media, and Ed Wise, former CEO of Omnicom Health Group, are the inductees into the 2026 Medical Advertising Hall of Fame.

Only one spot — Novo Nordisk’s for Wegovy — touts a branded pharmaceutical drug. Two of the five encourage screenings for ...

Since her first foray on the app in September, MacDonald has used Care Connect at least three more times. Two of those ...

After spending the past few years centering its Beauty on Your Terms campaign around celebrities, Merz is now positioning the brand around everyday consumers.

The bill, introduced by Sens. Rick Scott and Kirsten Gillibrand, follows a bipartisan investigation that cited ProPublica’s reporting on dangerous foreign drugmakers and the medicine they continued to ...

Health — pharma included — is no longer operating at the margins of culture. It’s stepping confidently into the center of it.

Ashley Woerner, SVP of account services at Synapse, adds that Rhapsido gained wider recognition as a brand thanks to the ...