An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

NEW YORK – February 10, 2026 – Nielsen’s Gracenote, the global leader in entertainment metadata, today announced the ...

Retail remained the market’s dominant ad investor in 2025, attracting $2.312 billion, well ahead of every other category.

Nielsen’s latest CMV data shows the Milano Winter Olympics will skew younger and higher-income in Australia, with strong ...

Powered by Nielsen’s Streaming Content Ratings data, ARTEY Award winners are uniquely determined by the audience. Awards are presented to the streaming title that captured the most viewing minutes ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...

Disability representation on television is increasing, but slowly. And in an ever-expanding programming landscape, it’s also increasingly harder to find, and viewers in the disability community are ...

The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...

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