This year’s batch of Super Bowl ads was a two-track story: there weremore five-star ads than ever, indicating strong long-term growth potential, yet theaverage ad score dropped from 3.0 to 2.7 stars, ...

Lay’s, Gatorade, Quaker and Tostitos are four major PepsiCo brands that will be “restaged” during 2026, as the snack foods business looks to respond to consumer concerns around wellness and ...

Alphabet crossed $400bn in annual revenue with margins still improving, but markets remain uneasy; AI has a deep influence on search and intent-based advertising but the company now faces growing ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Publicis’s full year results for 2025 are strong, with revenues and profits up as it continues its narrative of taking AI from a generally experimental technology to one fit for delivery – here’s what ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.

We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the ...

Building a brand in dynamic markets like Asia requires moving incredibly fast and being in it for the long term – our new guide explores this “twin pace” with real-world case studies from the likes of ...

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Global ad market set to grow 9.1% this year, ...

Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...