The Ability Machine has already completed brand work for Mercedes and Kind.

SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

Jordan Rodericks and Patrick Simkins had at least two reasons to watch this year's Super Bowl commercials more closely than ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...

Some people go to business school. I went to an ad agency. At the time, I didn’t know I was preparing to become an entrepreneur. I was just trying to find work that felt like me—creative, strategic, ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

As teams expand and client demands evolve, agencies often reach moments where continuing as-is no longer works and a shift in approach becomes necessary.

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

Earlier this week, UK advertising trade body the IPA released its latest Agency Census, with yet more evidence of widespread job losses across the industry. Employment in creative agencies, the report ...