For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

One of the most significant concerns about the rise of generative AI has been its potential to decouple the relationship between content creators and content consumers. Rather than using a search ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

MIVA Media, a leading digital advertising network and a division of MIVA, announces the signing of an exclusive Pay-Per-Click content deal in the U.K. with Conde Nast Interactive. MIVA won the ...