Finding the right keywords is crucial for getting past an ATS and putting your resume into the hands of the hiring manager. The applicant tracking system, often referred to as ATS, is the employer’s ...

As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. We as owners believe we know what clients select us based on our ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Why do local keywords matter? A core task of doing SEO for local businesses involves identifying the search terms people use when they turn to the web with a local search intent, meaning that they are ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

The best SEO keyword research tools do more than make it easy to find keyword data - they reveal search intent that makes your customer tick. I've been using the best SEO tools for almost a decade.

One of the biggest opportunities of search engine optimization (SEO) is performing keyword research and designing a content plan supported by the results of your research. Keyword research helps you ...