Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot, the maker of the Roomba vacuum cleaner, filed for bankruptcy protection on Sunday, saying that it would go private after being bought by Picea Robotics, its primary manufacturer. The company, ...

iRobot, the maker of the popular Roomba vacuum cleaner, filed for bankruptcy protection on Dec. 14, saying it would go private after being purchased by its Chinese manufacturer. In a news release on ...

Let’s be honest. House-cleaning is time-consuming, and we are always looking for ways to make it easier. And there’s nothing easy about dragging a cumbersome vacuum cleaner around your home. Luckily, ...

What happens when a company that once defined an industry begins to lose its edge? For years, iRobot’s Roomba was the gold standard in robotic vacuums, a household name synonymous with convenience and ...

iRobot just filed for Chapter 11 bankruptcy, following years of declining revenue. The company was acquired by Picea Robotics, a Chinese robot vacuum manufacturer. While Roomba users will still be ...