Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

Valentine’s Day marketing is shifting beyond fairy-tale tropes and grand romantic gestures. This week’s puzzle features campaigns reflecting the multifaceted realities of self-love, fleeting ...

Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.

Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other ...

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.

Most marketing organizations already have exceptional creative talent, and that talent is already using AI tools to ...

The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s ...

Budweiser worked with BBDO New York on the spot, which was directed by Henry-Alex Rubin. (Budweiser) AP. By. Adrianne ...