Having tracked 100+ Shopify brands through platform shifts, I can tell you this: UCP is the infrastructure moment we've been ...

Customer acquisition costs in the U.S. continue to rise. Paid ads are more competitive. Retention is harder. And product differentiation is shrinking in crowded markets. In 2026, ecommerce brands that ...

As a retailer, you need to understand what customers need from your store when they first walk in, and whether your store provides it.

User expectations: Platform norms have evolved. On YouTube, viewers are accustomed to videos in the ~5–15 minute range for tutorials, vlogs, and reviews. Much shorter, and they may assume the content ...

Early 2026 marks the exact point where blockchain code locked into the global retail engine. Builders ignored the charts to construct the silent ...

Side hustles for women have come a long way from the traditional part-time grind. These days, it’s all about online opportunities like Print on Demand (POD) and AI-assisted freelance roles – which let ...

Imagine you’re throwing a party. You’ve spent weeks planning the perfect evening, hired a great DJ, and set out an incredible spread. You send invitations to ...

Custom platforms were supposed to be a competitive advantage. Build exactly what you need. Control every detail. Own your technology destiny.

The best way to prepare for AI product discovery is to continue investing in brand-building and SEO best practices. Ensure your product pages are highly detailed and consider ways to show up as a ...

The right website design does more than catch the eye; it guides visitors purposefully through your site. Every design choice should create a clear path ...

Quora is where 400 million people go to ask questions and get expert answers on everything from skin care routines to ...

You’re running a Shopify store and want AI agents (ChatGPT, Claude, Perplexity) to recommend your products when customers ask questions. I was on a call with a Shopify merchant last month—$400K/month ...