We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.
Milani CMO shares insights into the brand's new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.
Jasper's “The State of AI in Marketing 2026" report details how marketers roles have shifted, where ROI is more difficult and ...
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the ...
For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come ...
For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, ...
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987.
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau ...
Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? Marketing ...
St. Jude is returning to the Super Bowl with a different focus. Here's how it hopes the Big Game will help achieve its goals.
In part 2 of our discussion with Intuit CMO Thomas Ranese, we chat about marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.