The first week of the winter Olympics delivered strong viewing figures for European Broadcasting Union members, with host ...

Lega Serie A has edged closer to acquiring a majority stake in a fantasy football platform after a move to invest in ...

Casey Wasserman, the prominent US sports agent, is to sell his eponymous talent and sports marketing agency after finding ...

Rugby league’s flagship State of Origin series is to head overseas as part of a landmark agreement between NRL organisers and ...

Premier League clubs are considering a new, central sponsorship model to exploit perimeter advertising rights and drive new revenue throughout the league.

Flora has signed a three-year sponsorship with the London Marathon, 30 years after it first became the title sponsor of the iconic British running event.

Pay-television broadcaster Sony Pictures Networks India (SPNI) has sublicensed rights from streaming platform FanCode to football’s Indian Super League (ISL).

Denmark’s SailGP representative Rockwool Racing has been acquired by American Magic, the sailing team backed by US sports ...

Red Bull Racing has joined a growing trend to date seen in football by signing its first sponsor from the real estate sector ...

Dallas Mavericks has engaged CAA Sports as its sales agency of record, guiding the NBA franchise’s commercial strategy for a ...

The end of 2025 marked a seminal moment in the governance and regulation of professional football in England. The creation of the Independent Football Regulator (IFR) in November 2025 marked ...

BeIN Media Group will broadcast the Los Angeles 2028 Olympics across its channels in the Middle East and North Africa after ...