Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Developing a strong relationship between an organization’s sales and marketing teams has been a “Holy Grail” for many of us for decades. Almost two decades after the Harvard Business Review’s report, ...