Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.

Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.

Valentine’s Day marketing is shifting beyond fairy-tale tropes and grand romantic gestures. This week’s puzzle features campaigns reflecting the multifaceted realities of self-love, fleeting ...

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Most marketing organizations already have exceptional creative talent, and that talent is already using AI tools to ...

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s ...

Champion” reflects the league’s read on the national mood, fan growth strategy and the creative risks of restraint.

Budweiser worked with BBDO New York on the spot, which was directed by Henry-Alex Rubin. (Budweiser) AP. By. Adrianne ...

Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and ...

As OpenAI’s advertising product launches in ChatGPT, with Omnicom Media and Dentsu among the early participants, the platform ...