Ad Age caught up with Lisi German to unpack how she landed two Super Bowl brand deals, and what advice she has for other creators hoping to break into the Big Game next year.

Valentine’s Day marketing is shifting beyond fairy-tale tropes and grand romantic gestures. This week’s puzzle features campaigns reflecting the multifaceted realities of self-love, fleeting ...

Actionable Super Bowl LX insights to sharpen 2027 planning, from clarity-first creative and smart social surround to inclusive casting and post-game war room KPIs.

Tom Kuntz and Rodrigo Prieto craft spots with whiplashing tones for One23West’s new campaign in Canada.

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.

The campaign expands beyond menstrual care into a wider cultural conversation about identity.

Lesya Lysyj to exit after seven years; marketing team shifts to interim structure as brewer seeks return to growth mode.

Gatorade Chief Brand Officer Anuj Bhasin on reviving “Is It In You,” becoming moment-centric and simplifying hydration.

The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.

Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.

Speakers for the 2026 Ad Age NextGen Marketing Summit explain which long-held marketing practices they believe are failing now and why, highlighting shifts in trends, creator programs, targeting and ...

Most marketing organizations already have exceptional creative talent, and that talent is already using AI tools to ...