The Controversial Fanta Ad That Changed Advertising
The Controversial Fanta Ad That Changed Advertising
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The world has changed a lot since the early aughts, but Ogilvy and Mather’s “Wanta Fanta” earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined. Embracing enjoyment and pleasure over necessity is the inspiration behind Fanta’s “Wanta Fanta” reprise. Created with Coca-Cola's global marketing partner WPP OpenX, this campaign taps into the original spirit of the 2000s Fanta a
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